With so many catchy and appealing logos we view on a daily basis, did you ever wondered if the logos had a smile hidden somewhere, or if you have found a logo to be attractive, what makes it so appealing? As per studies conducted, it was found that there are at least fifty different ways in which a human smiles regularly, and most of them are easily noticeable too.

Due to this, most of the logo designers have went ahead and incorporated a smile in the device. To have a better idea, consider the usage of ‘emojis’, which is just a collection of different smiley faces now used in text messages and emails . While the layout of the smileys remain the same yellow faces, the only aspect that differentiates the variety of smileys is the usage of a curved line or a different shape to denote different expressions, which can easily be understood by the person viewing it. A simple curved line denotes a lot of things, which always result in leaving a positive impression among the customers.

Generally, most of the logos are designed to carry a message, which can be seen as a reflection of their ‘brand’ or area of business and what impact they want to leave on people who view the logo. Logo designers take into consideration various aspects before designing the logo, such as the nature of business, how they want the customers to perceive their brand image or what the company is popular for etc. Consider the case of popular e-commerce store, Amazon. The curved line with arrow below their logo to signify that they have all the products in their inventory from A to Z. The curve in the logo of National Express’s logo symbolizes that they take you from one location to the other. However, the logo of Argos gives out a clear message of the underlying emotions and values the company sticks to. A full curve in the company logo appeals largely to the masses, as it appears to be friendly and welcoming along with the image of the company’s firm grip over the products and services they offer at all times with a high level of confidence.

The main idea behind a curve in the logos is that it appears subconsciously to be a smile, which is friendly and welcomes or attracts customers towards them in the first place and also to ensure that the viewers have an impact and positive image about the company. Smiles have always appealed people. You can imagine yourself in an unknown country where you smile at an unknown individual and it altogether transforms into a warm and friendly note and no one would leave such smiles unnoticed or un-acknowledged. Companies have such logos keeping in mind that it would attract and make their customers happy, which would get them highly attracted towards a company. It would make the company highly popular and generate an appeal among people who happen to have a look at its logo.

Dean Williams

Dean Williams is a design and marketing blogger working for Print-Print Limited, promoting business and building brands through quality print marketing. If you’re interested in small business promotion then please get in touch hello@print-print.co.uk