Colour is also used to suggest freshness, with bright blues, greens and yellows being the colours most often chosen where vitality and sparkle are associated with the product.

Obviously, where there is an association with fresh water and coolness, blue has a prominent role, as does green for the promotion of field sports and other outdoor pursuits. Fresh fruit and vegetables, which stress freshness and goodness ask for the same kind of treatment, stressing freshness and goodness.

The use of pastel colours is also much in evidence in packaging for pharmaceutical products, but the nature of some products, such as medicines, demands that they be presented in a bright, fresh, clean manner, suggesting much the same quality of health associated with eating fresh fruit and salads.

We have seen a surge in all things green over the past 2 years or so, the use of lime green and yellow for leaflet printing, I would go so far as to say its been the most common colour for flyer printing we have seen printed bar none.

It seems everyone has been at it, we even came across the biggest brand in the world – ‘Coca Cola’ having a go.

Not all health foods are promoted with bright colours. Following the current trends toward healthy eating habits we are now eating more and more cereal products.

This has led designers to gravitate toward the subtitles of earthy browns and ochres to promote many ‘traditional’ products, which are much more in vogue now than they were in the past. Such colours are used not only to symbolize the natural, organic and healthy aspects of the produce but also to suggest tradition and evoke feelings of nostalgia.

Other earthy colours used in this context are dark greens, deep golds and
dark reds.

Up until the recent downturn in the economy, we had seen a surge in the demand for ‘recycled’ style printing. This used all these type of earthy colours. This has slowed down an awful lot since the trends for buying organic produce has reduced over recent months as consumers have tightened the spending, and buying organic has been less common.

This type of colouring isn’t used as much in leaflet printing these days, as leaflets tend to be more vibrant and eye catching where an ‘organic’ or ‘earthy’ coloured leaflet , would get completely lost against its more colourful peers.

But not all healthy companies go for dul pastels or earthy colours, checkout this ‘POT OF’ pakaging, this shows how colourts taken fomr the same side of hte spectrum as the organic set, an easily be used in a vibrat and eye-catching manor.